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  • April 10, 2012
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  • April 12, 2011
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  • March 12, 2011
  • February 23, 2011

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Empire Level - Featured in Iron Man 2

Empire Tape Truck Pull

Empire Level - How To Check Your Level Accuracy

Empire Level Strength Test

Empire Digital Levels

Martha Stewart Show Empire Torpedo Level

Empire Level Featured on Cool Tools TV Show

Empire Level Offers Media Preview of New Products and Innovations

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MUKWONAGO, WI May 1, 2012

Empire Level Mfg. Corp. will provide interested media with a preview of its new Magnetic Billet Torpedo Levels at the National Hardware Show in Las Vegas, May 1 – 3, 2012. In addition, the Empire Level team will feature a novel use of QR codes -- etched directly on the company’s new 2994 Laser Etched Rafter Square, which will be available nationwide to consumers on June 1. The new 98” All Purpose Cutting Guide that is now available in retail stores also will be available for reporters and editors to review.

The new Magnetic Billet Torpedo Levels are constructed of anodized aluminum alloy for strength and durability, and they’re available in 5.5” and 8.5” sizes. The attractive blue levels feature Made in USA vials that display angles of 0, 30, 45 and 60 degrees. Powerful neodymium magnets provide superior holding strength on metal objects so you can work without holding the level, and a No-Dog feature, which deburrs pipe edges for safety. The new levels also feature a convenient V-Groove to make working with pipes and conduits a snap. MSRP for both the 5.5” and 8.5” Magnetic Billet Torpedo Levels is $24.99.

"The new magnetic billet torpedo levels are designed to be the most accurate billets on the market, for contractors who demand the best for their projects," said Jenni Becker, president of Empire Level. “The levels feature our Mono Vial system, found in all Empire level products, which sets the industry standard for accuracy and dependability."

The new Laser-Etched Rafter Square is much easier to read and more durable than traditional silver squares because of its highly visible laser-etched graduations that will last for years without fading. The new, patented laser-etching process that Empire Level brings to market with the 2994 Rafter Square also will be used on other new tools the company is currently developing.

"The new Laser Etched Rafter Square is the first tool of its kind to have a QR code printed directly on the product, enabling the user to scan it and access a 48-page user manual – featuring techniques, formulas and tables — whenever they need it on the job site," said Becker. "Like many companies, we have added QR codes to our packaging for various products, but this is the first one we know of printed directly on the tool itself to help people while they are using the product."

The 2994 is constructed of 6063 anodized aluminum so it will not rust, corrode, bend or crack. It features a thicker edge than other products available in the market, which creates a safer saw guide. Convenient, laser-etched conversion tables are also easy to read and access when you need them. The MSRP for the 2994 is $16.99.

The redesigned, e902 All-Purpose Cutting Guide features heavy-duty aluminum rails for durability and can be used with a circular saw, router, jig-saw, utility knife or sabre saw. The new cutting-guide features a new handle to aid in positioning work correctly, and a quick-to assemble connector to make it a snap to set up. The All-Purpose Cutting Guide can be extended to 98” to obtain accurate cuts over long distances. It includes two rails, a joiner plate with handle and two C-clamps, all for the MSRP of $29.97.

Reporters and editors interested in meeting with Empire Level representatives who are attending the National Hardware Show can contact Chris Zona at (336) 391-8852 or chrisz@salesfactory.com.

Empire Level products can be found at retail and online stores throughout the United States, including the new 2994 Laser-Etched Rafter Square and the e902 All-Purpose Cutting Guide. The new Magnetic Billet Torpedo Levels will both be available at retail stores in September 2012.

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Empire Level To Exhibit at International Hardware Fair Cologne

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MUKWONAGO, WI March 1, 2012

Company May Be Found in Hall 4.2, Stand E4

Empire Level Manufacturing Corporation will bring its growing product line to an international audience at the International Hardware Fair Cologne, March 4-7 in Cologne, Germany.

Top company executives – including VP of Professional Sales Steve Betzler and VP of Marketing Ged King – will be on hand to answer questions about its product offerings that appeal to both professionals and DIYers alike. The newest additions to the product line – including the 2994 Laser Rafter Square, 8.5-inch Billets, and the forthcoming e902 Level – will be spotlighted. Information regarding these specific products is attached.

Those desiring to obtain more information on the new products or to interview Mr. Betzler or Mr. King are encouraged to contact Chris Zona at +13363918852 or Jordan Bressler at +13366094002.

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Empire Level Introduces Full Line of New Power Tapes at STAFDA

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MUKWONAGO, WI November 16, 2011

Empire Level Mfg. Corp. introduced a full line of new Power Tapes at the annual Specialty Tools & Fasteners Distributors Association (STAFDA) convention and trade show in San Antonio this week, designed with key improvements that were requested by professional contractors in a company research study earlier this year.

The new Power Tapes build on Empire Level’s successful Power Grip and Power Tape brands that have been best-sellers for years, with new features to improve visibility, durability and productivity on the jobsite. All of the new tapes feature a non-glare nylon blade and large print scale to make them easier to read. They also feature 8 foot blade standouts and the blades are nylon coated for a smooth return and superior wear.

"Professional contractors who participated in our research said that they would love to have a power tape that offered a long blade standout and double-sided hook to make it easier for them to work alone, since their crews are a bit smaller these days," said Jenni Becker, president of Empire Level. "With our new Power Tapes, we’re giving them those features and much more, including better readability, durability and ergonomics." The 7500 Rubber Boot series of Power Tapes conforms to the hand for better control and features double-sided metal hooks with a reinforced metal bottom and four rivets for superior durability. The chrome 600 series Power Tapes are textured for a better grip.

Retailers will also like the new lock-on clam shell packaging with tri-lingual product information in English, Spanish and French. The 25 and 33 foot Power Tape lengths are prominently displayed on each product for easy product selection.

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Empire Level Launches New Laser-Etched Rafter Squares and Updated All-Purpose Cutting Guide at STAFDA

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MUKWONAGO, WI November 16, 2011

Empire Level Mfg. Corp. brought a new innovation in rafter squares to the annual Specialty Tools & Fasteners Distributors Association (STAFDA) convention and trade show in San Antonio this week with the introduction of its new 2994 Laser-Etched Rafter Square. The company also introduced its newly-redesigned 98” All-Purpose Cutting Guide to STAFDA attendees at the show.

The attractive 7” blue rafter square is much easier to read and more durable than traditional silver squares because of its highly visible laser-etched graduations that will last for years without fading. The new, patented laser-etching process that Empire Level brings to market with the 2994 Rafter Square also will be used on other new tools the company is currently developing.

“In today’s economy, no one has time to slow down and struggle to read the measurements on a tool, or to re-work mistakes,” said Jenni Becker, president of Empire Level. “When we showed the new Laser-Etched Rafter Square to contractors to get their opinions, they said it was a great innovation for the jobsite because it gives them much better visibility in dirty or dusty jobsite conditions, as well as bright sunlight. They trust Empire Level to give them the productivity features they need to make their jobs easier.”

The 2994 is constructed of 6063 anodized aluminum so it will not rust, corrode, bend or crack. It features a thicker edge than other products available in the market, which creates a safer saw guide. Convenient, laser-etched conversion tables are also easy to read and access when you need them. The MSRP for the 2994 is $16.99.

The redesigned e902 All-Purpose Cutting Guide features heavy-duty aluminum rails for durability and can be used with a circular saw, router, jig-saw, utility knife or sabre saw. The new cutting-guide features a new handle to aid in positioning work correctly, and a quick-to-assemble connector to make it a snap to set up. The All-Purpose Cutting Guide can be extended to 98” to obtain accurate cuts over long distances. It includes two rails, a joiner plate with handle and two C-clamps, all for the MSRP of $29.97.

Empire Level products can be found at retail and online stores throughout the United States, including the new 2994 Laser-Etched Rafter Square and the e902 All-Purpose Cutting Guide, which will both be available in early 2012.

About Empire Level (www.empirelevel.com) Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. More information about Empire and its products can be found at: www.empirelevel.com.

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Empire Level Introduces Etched Stainless Try Square and Billet Aluminum T-bevel

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MUKWONAGO, WI June 23, 2011

– Empire Level Manufacturing Corporation announced today the introduction of its model 122 Etched Stainless Try Square and model132 Anodized Aluminum Engineered T-bevel, extending the company's range of high-visibility heavy-duty True Blue® squares.

The ''new to market'' Try Square features a stainless steel etched blade that prevents rust and corrosion while improving the visibility of the graduations. The Try Square also features milled 90- and 45-degree faces on the heavy billet aluminum handle that allow the user to check both square and miter angles, which is particularly useful when setting up blades on saws and stationary tools.

''Improved visibility of the graduations is the most important feature to the Try Square user,'' said Ged King, Director of Marketing for Empire Level. ''Designed with both accuracy and durability in mind, we're confident that our new Try Square will soon become favorites among construction professionals and woodworkers who have told us they are seeking layout tools that easier to read in all lighting conditions.''

The 132 T-bevel features a unique knurled low-profile locking nut that allows for either left or right hand use, and has an adjustable 9'' steel blade. ''End users have often reported that they only have one hand free when trying to use a T-Bevel to transfer angles. With this low profile locking nut design, the user can tighten the blade with one hand - a big improvement over the other models on the market today,'' said King.

The new Empire Level 122 Try Square and 132 T-bevel are now available at hardware stores, retail outlets and online stores throughout the United States.

About Empire Level (www.empirelevel.com)
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin. More information about Empire's existing wood level products can be found at: http://www.empirelevel.com

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DeWalt® and Empire Level Agree to End Private Label Partnership

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BALTIMORE AND MUKWONAGO, WI January 14, 2011

– DeWalt®, the leading manufacturer of industrial power tools and accessories, and Empire Level Mfg. Corp., the industry leader in developing accurate levels and measuring tools, announced today that they will end their partnership on the private label line of professional box levels that Empire Level licensed, designed and manufactured in 2010 under the DeWalt® brand.

In February 2010, the companies launched the DeWalt® levels in retailers nationwide after many months of development, and the products enjoyed strong sales success. However, the acquisition of DeWalt® by Stanley Works (NYSE: SWK) in 2010, created an undesirable competitive situation, and both parties felt the best action moving forward was to end the partnership.

''We're disappointed that this agreement didn't work out as planned, but we certainly understand that a partner who becomes a direct competitor through acquisition is an untenable situation, and we're pleased that an amicable resolution has been reached,'' said Jenni Becker, President of Empire Level Mfg. Corp.

''Though we enjoyed working with Empire Level, we're pleased that we were able to come to an agreement to exit our partnership, which pre-existed the acquisition and was no longer appropriate for either brand'', said Jennifer Ervin, Director of New Business Development, DeWalt®. ''Empire Level has been a great partner and we wish them well.''

About DeWalt® (www.dewalt.com)
DeWalt® is a leading manufacturer of industrial power tools with more than 300 power tool and equipment products as well as 800 power tool accessories, including corded and cordless drills, saws, hammers, grinders, routers, planers, plate joiners, sanders, lasers, generators, compressors and nailers, as well as saw blades, metal and masonry drill bits, abrasives, screw driving accessories and more. DeWalt® tools can be found wherever tools are sold, nationally and internationally. With over 1,000 factory owned and authorized locations, DeWalt® has one of the most extensive service and repair networks in North America.

About Empire Level (www.empirelevel.com)
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin. More information about Empire's existing wood level products can be found at: http://www.empirelevel.com

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Empire Level's American Brand Mahogany Mason's Levels Bring Hand-crafted Tradition to
Masonry, Carpentry and DIY Projects

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MUKWONAGO, WI November 8, 2010

– Empire Level Mfg. Corp. will feature its American Brand Mahogany Mason Levels at the 34th annual Specialty Tools & Fasteners Distributors Association (STAFDA) Convention & Trade Show in Las Vegas, November 7 – 9, 2010. Empire Level acquired the American Level premier line of mahogany levels from M-D Building Products in May, 2010.

''The American Brand mahogany brass level is a beautiful tool that is a great addition to workshops of craftsmen who appreciate the tradition and quality of a wood level with gleaming brass trim,'' said Ged King, Director of Marketing at Empire Level Mfg. Corp. ''Masonry and tile professionals prefer wood levels because they're so easy to clean when working with mortar and concrete, but we find that many carpenters, builders and do-it-yourselfers also prefer the look and feel of a handcrafted wood level.''

American Brand mahogany levels are created from solid Sapele mahogany wood for both strength and stability under varying jobsite conditions, including temperature and humidity fluctuations. Full-length solid angle brass edges protect the frame from splintering and provide a true leveling surface. Brass end plates protect the frame and are the elegant symbol of this fine, handcrafted heirloom quality level.

Tempered glass lenses seal moisture out while allowing a clear view of the dual handset curved glass vials. Each vial is set and marked individually to ensure accuracy.

Empire Level products can be found at retail and online stores throughout the United States in 24'', 36'', 42'' and 48'' sizes.

About Empire Level (www.empirelevel.com)
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin. More information about Empire's existing wood level products can be found at: http://www.empirelevel.com

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Empire Level Introduces New High Visibility Rafter Square

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MUKWONAGO, WI August 23, 2010

– Empire Level Mfg. Corp. brings the next generation of rafter squares to retailers nationwide with the introduction of its new e2992 Hi-Vis Rafter Square, which offers a variety of features for added visibility, safety, durability and convenience.

The attractive blue rafter square is much easier to read than traditional silver squares, even in dirty, jobsite conditions or bright sunlight. Its graduations are highly visible and they're deep-stamped to last for years without fading. The e2992 is constructed of anodized aluminum so it will not rust or corrode and it features a thicker edge than other products available in the market, which creates a safer saw guide. Convenient, stamped-in conversion tables are also easy to read and access when you need them.

''When we showed the e2992 Hi-Vis Rafter Square to more than 1,000 pros, they said it was exactly what they wanted on the job site because it gives them the visibility, durability and productivity features they've been asking for to make their jobs easier,'' said Ged King, Director of Marketing for Empire Level. ''In today's economy, no one has time to slow down and struggle to read the measurements on a tool, or to re-work mistakes.''

Empire Level products, including the new e2992 Hi-Vis Rafter Square, can be found at retail and online stores throughout the United States.

About Empire Level (www.empirelevel.com)
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin. More information about Empire's existing wood level products can be found at: http://www.empirelevel.com

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Empire Level Launches New 600 Series Box Level that is Ideal for Home Improvement and Decorating Projects

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MUKWONAGO, WI August 23, 2010

– Empire Level Mfg. Corp. has introduced a new 600 Series Box Level that is light weight, durable and easy to use for a variety of household projects.

A new 300 degree top-read vial makes it quick and easy to read, and a centered graduated rule on the bottom of the level makes measuring and centering a cinch, particularly on jobs like hanging artwork or photography arrangements on the wall, which need to be both level and spaced evenly apart. Its aluminum frame makes it both strong and lightweight, which is particularly helpful when you're working on a project that requires you to hold a level in one place for long periods of time.

The new level features a rigid, aluminum box frame and shock-absorbing end caps for added durability. The acrylic vials won't leak if you happen to drop it while working on a project, which is a particularly attractive feature for consumers working around the house.

''With all of the new features that we've added to the 600 Series Box Level for increased efficiency and durability, we're sure this new level will be really popular with Do-It-Yourselfers who are working on home decorating and other projects where the right level can make all the difference,'' said Jenni Becker, president of Empire Level Mfg. Corp. ''Environmentally-conscious consumers will also appreciate that the level is almost entirely recyclable.''

Empire Level products can be found at retail and online stores throughout the United States. The new 600 Series is available in both 24'' and 48'' sizes.

About Empire Level (www.empirelevel.com)
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin. More information about Empire's existing wood level products can be found at: http://www.empirelevel.com

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Empire Level Expands its Wood Level Product Line
by Acquiring the American Level Brand from M-D Building Products

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LAS VEGAS, NV May 5, 2010

– Empire Level Mfg. Corp. and M-D Building Products announced today at the The National Hardware Show® in Las Vegas that they have entered into an agreement under which Empire will purchase the American Level product line from M-D. Empire, the industry leader in developing accurate levels and measuring tools, will begin transitioning existing American Level customers to ensure continuity of supply and service for the premier line of mahogany levels.

''The addition of American Level products will further enhance Empire Level's offering of the broadest product line in the industry for professional builders and remodelers, as well as DIYers,'' said Jenni Becker, president of Empire Level Mfg. Corp. ''The American brand of mahogany levels offers an ideal combination of tradition and quality that complements our existing wood level line; and the significant intellectual property that we will gain through this acquisition will allow us to further enhance and grow the line in the future,'' she added.

''We have had great success in gaining market share in the weatherproofing businesses, and we will continue to focus our efforts in this area. We are thrilled that the American brand is such a good fit in the Empire family,'' commented Loren Plotkin, president and CEO of M-D Building Products. ''Empire's longstanding culture of innovation provides the resources to continue expanding customer access to these fine, hand-crafted levels for years to come.'' Plotkin added.

Under the terms of the agreement, Empire will take over all management and operations of the American Level line and will begin shipping product to American Level customers from Empire's facilities in Wisconsin. Becker reported, ''Management of the American Level product line will be integrated into Empire Level's existing operational structure, so we do not anticipate any significant increase in employment within our operations, nor do we anticipate any jobs impact for the operations we are taking over from M-D in this acquisition.''

''Our goal will be to transition the existing business with uninterrupted service,'' said Steve Betzler, vice president of sales for Empire Level Mfg. Corp. ''As an added benefit, American Brand customers will be offered a variety of new merchandising programs to enhance their sales and, of course, they will be offered access to the entire Empire line.''

About M-D Building Products (www.mdteam.com)
M-D Building Products, which was founded in 1920, develops, manufactures and markets a range of residential and commercial weatherproofing products, including door and window weather-stripping, floor trims & accessories, garage door weather-stripping, pipe insulation and a complete line of interior and exterior caulk marketed under both the Tower Sealants and DuPont™ brands. More information about the American Level product line can be found on the M-D website at: http://www.mdteam.com/products.php?category=69

About Empire Level (www.empirelevel.com)
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin. More information about Empire's existing wood level products can be found at: http://www.empirelevel.com/levels/masonry-levels/

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DeWalt® Introduces New Industrial Levels

New Levels Offer Professionals Maximum Durability and Precision

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MUKWONAGO, WI February 2, 2010

– DeWalt®, a leading manufacturer of industrial power tools and accessories, announces the launch of a new line of box levels that have been designed to provide professional contractors unparalleled strength and durability.

Empire Level, the industry leader in developing accurate levels and measuring tools, has licensed, designed and manufactured the new levels to live up to the DeWalt® brand standards. The levels, which feature a revolutionary X-Brace and patent-pending QuadBox Chassis, are reinforced at the center for increased strength and durability. Dual-density end caps provide superior shock absorption, and a non-slip rubber surface adds grip for optimal jobsite performance.

New vial system indexes directly to the CNC-milled QuadBox shelf and maintains accuracy throughout the life of the product with no adjustments required. In addition, the large vial housings, which are protected by Lexan® bulletproof lenses and Xenoy® plastic, offer a significantly greater viewing range. For added comfort and ease of use, the new levels incorporate a handgrip and integrated wall grip for hanging.

''Contractors repeatedly told us that durability is key on the job site. They need a level that can withstand drops and abuse while still maintaining accuracy,'' said Jennifer Ervin, Director of New Business Development, DeWalt®. ''We are giving them a box level that can work as hard as they do in real world conditions.''

The DeWalt® box levels will be available in 24'', 48'' and 72'' sizes beginning in March.

About DeWalt® (www.dewalt.com)
DeWalt® is a leading manufacturer of industrial power tools with more than 300 power tool and equipment products as well as 800 power tool accessories, including corded and cordless drills, saws, hammers, grinders, routers, planers, plate joiners, sanders, lasers, generators, compressors and nailers, as well as saw blades, metal and masonry drill bits, abrasives, screw driving accessories and more. DeWalt® tools can be found wherever tools are sold, nationally and internationally. With over 1,000 factory owned and authorized locations, DeWalt® has one of the most extensive service and repair networks in North America.

About Empire Level (www.empirelevel.com)
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin. More information about Empire's existing wood level products can be found at: http://www.empirelevel.com

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Empire Level Fact Sheet

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Founded:
1919

Owners:
Empire Level Mfg. Corp. is privately owned by the Ziemann family, as it has been throughout its history.

Products:
Empire Level is the leading designer and manufacturer of levels, squares, layout tools and caution tape in the United States with dominant market share in the retail, contractor and "Do-It-Yourself" markets

Patents:
As the inventor of the modern level, Henry Ziemann, the founder of Empire Level, started a revolution in the industry. In its first three years, Empire created the adjustable level with interchangeable and replaceable vials. They followed this first success with a series of innovations: the torpedo level, the mono vial, the magnetic level and the first extruded aluminum rafter square. The company also introduced top read levels, Monster vials, interlocking T-Squares and invented the snap-in vial. They currently hold more than thirty active patents, including True Blue® vials with guaranteed accuracy.

Employees:
Empire Level has 300 employees working at its corporate campus in Mukwonago, Wisconsin.

Executives:
Jenni Becker, President
Steve Betzler, Vice President – Sales
Joe Kubecki, CFO
Dave Ripplinger, VP of Manufacturing & Engineering
Ged King, Director of Marketing

Countries:
Empire Level products are sold in 50 countries. Its largest markets are the United States, Canada, the United Kingdom, Australia and France.

Acquisitions:
1975 Merley Squares (squares)
1987 Peerless Level Company (wood levels)
1995 Thor Manufacturing Company (caution tape)
2000 Hempe Manufacturing (precision tools/miter boxes)
2000 Custom Plastics (advanced engineering)
2010 American Level (mahogany levels)

Private Label:
Craftsman, Mastercraft

Made In USA:
80% of Empire Level products are made in the United States.

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President's Bio

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Jenni Becker
President
Empire Level Mfg. Corp.

Jenni Becker Jenni Becker became president of Empire Level in 2003 as the fifth generation president of the family business in which she grew up, and its first female president. In her tenure as president, Becker has introduced the patented True Blue® Vial, an innovation that is more accurate and faster to read than standard vials. She has also introduced the patent-pending Quad Box chassis technology and the High Visibility (Hi-Vis) rafter and framing squares. In 2010, the company acquired American Level to expand its wood level product line under Becker's leadership.

The company was founded in 1919 by Henry Ziemann, a master carpenter who invented the modern level and started a revolution in the industry. The company has continued its rich legacy of innovation and invention throughout the years, currently holding more than 30 active patents, 20 of which were granted during Becker's tenure.

Prior to becoming president of Empire Level, Becker served as director of operations and vice president of marketing, which prepared her for taking the helm of the company that was built by her father and grandfathers. She also previously had a successful career in education where she was a fifth grade teacher and learned the importance of empowering people to reach their fullest potential, a philosophy she employs today at Empire.

Becker has a master's degree in business administration (MBA) from the University of Phoenix, as well as a master's degree and bachelor of arts degree in education from Beloit College. She serves on the board of directors of the American Hardware Manufacturers Association and also dedicates her time to personal fitness, teaching kickboxing and three fitness boot camps per week to Empire employees.

About Empire Level (www.empirelevel.com)
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin. More information about Empire's existing wood level products can be found at: http://www.empirelevel.com

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Media Contact:
Tracy Shilobrit
Public Relations Director
(262) 825-2613
tracys@salesfactory.com

For More Information:
Mark Meissner
Empire Level
(336) 501-5040
markm@salesfactory.com

Photos:
For high resolution photos of all products, click here.

Articles

  • SOUL OF A BUILDER SINCE 1919
    • 1919
    • 1922
      1922
      Adjustable level
      invented by Empire
    • 1935
      1935
      First torpedo level
    • 1956
      1956
      Empire introduces
      Extruded Aluminum levels
    • 1965
      1965
      Empire invents the
      Magnetic level
    • 1967
      1967
      Mono Vial
      revolutionizes
      the industry
    • 1978
      1978
      Empire develops
      Polycast® levels
    • 1994
      1994
      Titan Box level
      is introduced
    • 2004
      2004
      Empire introduces
      True Blue®
    • 2005
      2005
      e70 is
      introduced
    • 2006
      2006
      em71 is
      introduced
    • 2007
      2007
      e50 is
      introduced
    • 2009
      2009
      True Blue® e100
      is introduced
    • 2010
      2010
      Launch QuadBox Chassis
    • 2010
      2010
      Aquired
      American Level