TRUE BLUE® ON THE JOB

''The e70 withstands the fall and reads consistently. I like the shock absorber and the ease of grabbing - actually, the whole thing is almost a handle. It's different, it's unique, it's easy to see whether it's cloudy or sunny or under natural light, fluorescent or incandescent.'' - TR, Contract Carpenter

TR and his partner own a contracting business in the Minneapolis, MN area where they work with a crew of ten building high-end homes. TR feels that confidence in his tools is critical to his job and goes on to say, ''The ability for a level to take a hit and remain accurate is essential. Because of the shock absorbing system of the e70, I trust it every time, even if I happen to drop it.''

According to Jenni Becker, President of Empire, ''Our technical team has significantly improved the design and construction of the e70 for the rigors of today's fast-paced construction site environment. The levels in the True Blue® professional series are built to help craftsmen save time and money while they produce the highest quality projects possible.''

Day to day use on the jobsite makes dropping a level, or having one fall from a high point, almost inevitable. Empire engineers solved this problem with eshock™. This new shock absorbing system features end caps made of a soft elastomer that helps to ensure accuracy, even after many drops. Empire tested eshock by performing multiple tests, dropping e70's on concrete from varying heights between 6 and 10 feet in order to check all horizontal and vertical reads. The True Blue® e70 maintained its accuracy and frame integrity, even after all other tested levels failed. After many falls, the e70 was still accurate within five-ten-thousandth of an inch (.0005'') per inch in all level and plumb reading positions. This standard of accuracy is equivalent to a maximum error of only one-thirty-seconds of an inch (or one-half the width of a dime) over six feet.

''Everyone knows that levels get dropped at the work site,'' says Becker. ''What good is a level if it doesn't stay accurate even after it's dropped? Based on our stringent testing, we're confident that in head-to-head tests, the e70 from Empire will be the last level standing! With accuracy guaranteed, no level that is commercially available to craftsmen is more accurate than our True Blue® series.''