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LAS VEGAS, NV May 5, 2010
– Empire Level Mfg. Corp. and M-D Building Products announced today at the The National Hardware Show® in Las Vegas that they have entered into an agreement under which Empire will purchase the American Level product line from M-D. Empire, the industry leader in developing accurate levels and measuring tools, will begin transitioning existing American Level customers to ensure continuity of supply and service for the premier line of mahogany levels.
''The addition of American Level products will further enhance Empire Level’s offering of the broadest product line in the industry for professional builders and remodelers, as well as DIYers,'' said Jenni Becker, president of Empire Level Mfg. Corp. ''The American brand of mahogany levels offers an ideal combination of tradition and quality that complements our existing wood level line; and the significant intellectual property that we will gain through this acquisition will allow us to further enhance and grow the line in the future,'' she added.
''We have had great success in gaining market share in the weatherproofing businesses, and we will continue to focus our efforts in this area. We are thrilled that the American brand is such a good fit in the Empire family,'' commented Loren Plotkin, president and CEO of M-D Building Products. ''Empire's longstanding culture of innovation provides the resources to continue expanding customer access to these fine, hand-crafted levels for years to come.'' Plotkin added.
Under the terms of the agreement, Empire will take over all management and operations of the American Level line and will begin shipping product to American Level customers from Empire’s facilities in Wisconsin. Becker reported, ''Management of the American Level product line will be integrated into Empire Level's existing operational structure, so we do not anticipate any significant increase in employment within our operations, nor do we anticipate any jobs impact for the operations we are taking over from M-D in this acquisition.''
''Our goal will be to transition the existing business with uninterrupted service,'' said Steve Betzler, vice president of sales for Empire Level Mfg. Corp. ''As an added benefit, American Brand customers will be offered a variety of new merchandising programs to enhance their sales and, of course, they will be offered access to the entire Empire line.''
About Empire Level (www.empirelevel.com)
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. Empire employs approximately 300 people at its facilities in Mukwonago, Wisconsin. More information about Empire’s existing wood level products can be found at: http://www.empirelevel.com/levels/masonry_levels/
About M-D Building Products (www.mdteam.com)
M-D Building Products, which was founded in 1920, develops, manufactures and markets a range of residential and commercial weatherproofing products, including door and window weather-stripping, floor trims & accessories, garage door weather-stripping, pipe insulation and a complete line of interior and exterior caulk marketed under both the Tower Sealants and DuPont ™ brands. More information about the American Level product line can be found on the M-D website at: http://www.mdteam.com/products.php?category=69
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Empire
Level Mfg. Corp. continues to innovate. We are proud
to introduce new high visibility (Hi-Vis) rafter and
framing squares as well as a new look at an old box
level. The new 600 Box Level Series offers a 24" and
48" box level with improved styling and technology.
This new 600 series includes a rigid, aluminum box
frame that has a centered rule on the bottom edge for
easy measurements. It also includes acrylic vials for
toughness on the job site. Best of all this is a FREE
upgrade to all customers currently carrying the 600
level!
The e2992, e3992 and e1190 Hi-Vis rafter and
framing squares include all the same toughness and
features of the tried and true 2990, 3990 and 1190
with some additional improvements including anodized
finishing with permanently stamped white graduations
and markings. This change alone allows for easier visibility
and longer lasting graduations. The anodized aluminum
construction means no rust or corrosion.
We hope you
enjoy selling these these wonderful new and improved
products now available from Empire Level.Empire Level has been a designer, innovator, and manufacturer
of levels and layout tools since 1919. The company holds
more than 30 active patents. The introduction of the True Blue® level and vial, in addition to the company’s continuing
commitment to innovation, have made Empire the preferred
brand for tool users worldwide. Find more information
about Empire Level at www.empirelevel.com.
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MUKWONAGO, Wisc. Nov. 3, 2008
– Empire Level Manufacturing Co. has introduced a new “e100 Digital Level” after
learning the results of a consumer research study that found end-users of digital
levels are dissatisfied with existing products in the marketplace.
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The research study found that digital level users wanted consistent and accurate
readings, a case to store the instrument when not in use, a display backlight
for use in low light conditions, and most importantly, an easy-to-use interface.
The e100 Digital Level, based on Empire’s popular e-series line for professionals
and do-it-yourselfers, is a precision instrument designed and engineered to meet
those needs. Additionally, a new shock absorbing system features dual density
end caps made of a soft elastomer that helps to ensure accuracy, even under the
most rugged jobsite conditions.
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Empire is rolling out the e100 Digital Level at the 32nd Annual STAFDA
Convention and Trade Show (The Specialty Tools & Fasteners
Distributors Association) held Nov. 9-11 at the Colorado Convention Center in
Denver. The new product will be available for viewing and testing at the company’s
booth, #1440-1442.
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"When
we develop a new product, we always start with end users. We heard again and
again that existing models are too complicated. We also heard the inexpensive
ones were not serious tools and the professional models were too expensive.
The new e100 Digital Level solves all of these issues and delivers even more," reports
Ged King, Director of Marketing.
"We
worked hard to develop a performance leading product
that was affordable. The e100 Digital Level offers
industry leading technology at a much more reasonable
price," said Steve Betzler, Vice President of
Sales.
Design Engineer John Christianson said that Empire built the e100 Digital Level
to be “the best digital level in the world.”
“It is based on our e70 technology, so you know it’s going to be accurate and
durable. The digital module has a dual axis motion measurement system on a CMOS
integrated circuit,” Christianson said. “The system uses a new gaseous measurement
system that does not display stiction and particle contamination problems associated
with traditional solid devices. Additionally, it has no surface tension issues
like liquid sensors."
Christianson said day to day use on the jobsite makes dropping a level, or having
one fall from a high point, almost inevitable. “Empire has done our part to help
with this problem using E-Shock™ technology. This shock absorbing system features
end caps made of a soft elastomer that helps to ensure accuracy of this precision
instrument. Also, the True Blue series of levels have the strongest warranty
in the industry to back your valued tools,” Christianson said.
Empire
President Jenni Becker said the new digital sensor
is the only one in the world that is good enough to
call “True Blue." “What is equally impressive
is how easy it is to use. The levels in the True Blue®
professional series are built to help craftsmen save
time and money while they produce the highest quality
projects possible,” Becker said.
Features of the e100 Digital Level
• Industry best accuracy
• Empire Digital Viewing System with backlight for precise readings in any lighting
• Audio notification: When visibility is difficult, the audio beeper will sound
when level or plumb is reached
• Hold memory: Stores any reading for repeating angles
• Inverted reading position: Makes overhead work a snap
• Two step calibration: Simplifies calibration and provides for maximum accuracy
• Digitally displays degrees, percent slope and inch/ft
• Dual density shock absorbing end caps
For project specific applications
• Auto shutoff: Shuts off after 2 minutes of non-use to extend
battery life
• Extended run time: Twice the run time to keep you working
as long as it takes to get the job done right
• Class 2 laser: Only one calibrated in X and Y axis accurately
like a gun sight
• Digital Case: Includes a soft sided carrying case
• e70 Technology: dual molded rubber endcaps and grips and True
Blue® vials
• Available in 24" and 48" sizes
Empire Level is the home of True Blue® – the most accurate
vials in the world. The newly designed True Blue® series of levels and squares
are engineered to provide maximum accuracy, extreme durability, and enhanced
readability with the strongest warranty in the industry. Empire Level is the
leading designer and innovator of accurate levels and measuring tools. The blue
fluid in our level vials is Empire’s unique symbol of superior accuracy and a
trademark of Empire Level
Mfg. Corp. Company contact: Steve
Betzler, Empire Level, (262) 368-2003, sbetzler@empirelevel.com - Back
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MUKWONAGO, Wisc. Nov. 8, 2008
– Empire’s newly designed reinforced Caution and Danger
barricade tapes provide industry leading durability.
These tapes are an effective way to restrict entry
to construction sites, industrial or roadwork areas,
police or fire restricted sites, or anywhere access
needs to be controlled. The tapes are newly designed
for high visibility. They’ve been updated with bold graphics that are easy to
see and easy to read. The new tapes contain no lead and therefore are safe for
all uses, including underground. You can be sure that Empire Tapes are strong,
durable, and tough enough for any job, anywhere.
Empire Caution Tapes offer the following features:
Duraguard:
• High visibility for easy reading
• Resists varying weather conditions
• Strong– over 300 lb. break strength
• Cross-woven reinforced polyethylene is 16 times
stronger than regular tapes
• Long lasting – won’t sag or stretch in the sun or
wind
• Perfect for long distances between tie points –
50+ feet
• Reverse print bilingual message maximizes
safety
protection
• Eco-friendly 100% virgin resins, 100% water based
inks,
and 100% lead-free pigments
• Protection for the jobsite around the clock
Reinforced Tape:
• Heavy duty, super strong 300 lb. break strength
is
16x stronger than regular barricade tape
• No lead - safe for long term applications
• No stretch or sag
• High visibility - heavy duty red tape repeats DANGER
in
black ink, and yellow tape repeats CAUTION in
black ink
• Eco-friendly 100% virgin resins, 100% water based
inks,
and 100% lead-free pigments
• Strong, durable, tough - can be tied, stapled,
or
nailed in place
• Protection for the jobsite around the clock
Empire Tapes are recognized everywhere as the best
tapes to use to mark and identify danger and/or work
zones. These newly designed tapes are strong, durable,
and safe for the environment. When you want the best
protection around any jobsite, you want the assurance
of Empire Tapes.
Empire Level is a leading designer, innovator,
and manufacturer of levels, layout tools, and tapes.
Founded in 1919, the company holds more than 30 active
patents. The introduction of the True Blue® level and
vial, in addition to the company’s continuing commitment
to innovation, have made Empire the preferred brand
for tool users worldwide. Find more information about
Empire Level at www.empirelevel.com. - Back
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MUKWONAGO, Wisc. Nov. 8, 2008
– Empire’s new, patented 399 Square Shooter combines the
functions of several tools into one easy to use design.
This square is earmarked for professional use by framers
and general contractors. It’s not a replacement square
for a roofer’s rafter square, nor is it meant to replace
the combination square for a woodworker. However, it can
replace the rafter square for spanning longer distances
or when needed for repeat measures or cuts.
The patented Empire 399 Square Shooter features include:
• A lockable angle guide that makes repeat cuts easy
• Markings for quick easy seat and hip cuts as well
as a
longer span for trust joists
• Durable Poly-cast™ construction that stands up to
the toughest jobs
• Two small spirit vials for quick leveling and plumb
jobs
• A sturdy working edge that makes the Square Shooter
a great cutting guide
for boards up to 12 inches
• 5 degree markings for measuring, marking and/or
duplicating any angle
• An easy to use adjustable angle indicator that locks
firmly for marking
accurate layout lines
This 399 Square Shooter is more versatile than the
standard rafter square because it does the work of
several different squares, and all in one tool. Empire’s
customer research at construction sites across the
country has shown that one of the key requirements
of a good square is the ability to read it quickly
and accurately. The dark markings on this level make
measurements easy to read and repeat and the Poly-cast™
construction makes it strong and durable on the job.
The 399 Square Shooter is the one tool to carry when
you might need to layout, measure, or cut just about
anything.
Empire Level is a leading designer, innovator, and
manufacturer of levels and layout tools. Founded in
1919, the company holds more than 30 active patents.
The introduction of the True Blue® level and vial,
in addition to the company’s continuing commitment
to innovation, have made Empire the preferred brand
for tool users worldwide. Find more information about
Empire Level at www.empirelevel.com. - Back
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MUKWONAGO, Wisc. May 16, 2006
– Empire recently conducted customer
research at construction sites nationwide and
found that one of the key requirements of a
magnetic torpedo level is the ability to read
it quickly, and accurately, in virtually all
lighting conditions. The em81.10 features the
trademarked True Blue® vial with patent-pending
blue bands that darken and define the bubble
perimeter to provide enhanced visibility. True
Blue® vials are produced through a proprietary
process called Advanced Concentric Molding
(ACM), pioneered by Empire. The
ACM process assures repeatability so that all
True Blue® vials meet the same stringent standards
for accuracy, consistency, and concentricity.
.
“Since the introduction of the e70 and the
em71 in our True Blue® series, we have been
enhancing other levels and measuring tools
to the new standards of accuracy, durability
and visibility,” said Empire President, Jennie
Becker. “The em81.10 torpedo is a work
horse tool that significantly upgrades our existing
torpedo levels. Higher standards are what
Empire is all about.”
.
This new magnetic torpedo level is a strong addition
to the True Blue® professional series of levels and
measuring tools from Empire Level Manufacturing Corporation.
These levels maintain accuracy that's equal to the
thickness of a piece of printer paper over a one-inch
length, even after numerous 17-foot drops on to concrete.
.
Empire has found that accuracy and
durability are the two things professional craftsmen
want most from a level. Numerous
independent drop tests, conducted in the lab and on job-sites,
have shown that the Empire em81.10 maintains accuracy
to five ten-thousandths (.0005) of an inch per inch in
all ten working positions. And, rare earth magnets that
are embedded in the heavy-duty aluminum frame stabilize
the em81.10 with a holding strength to weight ratio of
1.85 so it stays where it sticks – on metal studs, door
frames or any metal surface – assuring precision. The
em81.10 is ideal for welders, steel fabricators, plumbers,
electricians and professional contractors.
.
Other features of the
True Blue em81.1 torpedo levels include:
• V-groove for
pipe and conduit
• 45 degree vial for conduit
• 10-inch heavy-duty solid
aluminum body
• weighs just .5 pounds
• Lifetime warranty, the strongest
warranty in the industry
.
True Blue® squares and Empire levels are sold in
more than 4,000 locations throughout the U.S.
.
Empire Level is a leading designer,
innovator, and manufacturer of levels and layout
tools. Founded
In 1919, the company holds more than 30 active patents. The
introduction of the True Blue® level and vial, in addition
to the company’s continuing commitment to innovation,
have made Empire the preferred brand for tool users
worldwide. Find more information about Empire
Level at www.empirelevel.com.
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New Empire True Blue® Combination Squares have
maximum accuracy and superior visibility

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MUKWONAGO, Wisc. March 3, 2006
— The
new True Blue® professional series of combination squares
are now available from Empire Level Manufacturing Corporation.
.
Expanding on their highly successful True Blue® I-beam
and box level launches, this new square series features
enhanced accuracy and blade readability. The new etched
stainless steel matte finished blades are easier to read
in all light conditions with distinct blade markings.
The matte finish reduces glare while the etching allows
for easier and quicker reading of the blade. The stainless
steel material will resist rust and corrosion.
.
These combination squares are guaranteed accurate for
squareness to a tolerance of .001” per inch. The die cast
zinc heads are milled using a single point of reference
to ensure accuracy, a process unique to Empire. The new
“e” squares are available in 6-inch, 12-inch, and 16-inch
blade lengths.
.
“With our strong history of innovation and customer awareness,
it is only natural that we introduce these new squares
for professionals who work in metal, welding, and woodworking”
said Jenni Becker, president of Empire Level.
“These new
True Blue® squares feature our unique blue vial as a symbol
of the improved accuracy and visibility. These new combination
squares will become the choice of professionals and hobbyists
that demand the best tools for
their jobs”.
.
Empire’s customer research at construction sites nationwide
has shown that one of the key requirements of a good square
is the ability to read it quickly, and accurately, in
virtually all lighting conditions. The etched graduations
on the matte finished blades enhance the user’s ability
to read the markings. The squares also feature a True Blue® vial in each head with patent-pending blue bands
that darken and define the bubble perimeter to provide
enhanced visibility. True Blue® vials are produced through
a proprietary process called Advanced Concentric Molding
(ACM), pioneered by Empire. The ACM process assures repeatability
so that all True Blue® vials meet the same stringent standards
for accuracy, consistency, and concentricity.
.
“Another key design concept engineered into these squares
is the unique self aligning drawbolt. Blades can be easily
reversed by the user without causing the drawbolt to fall
out or become mis-aligned.” said Empire Vice President
of Product Development Bob Hickey. “A brass bushing is
even added to hold the scriber pin so that the end user
does not lose it. It’s these details that make Empire
squares the choice of the pro. Durability is integral
to lasting accuracy,” said Becker. “What good is a square
if the blade rusts or corrodes? These new stainless etched
blades are best in class.”
.
Features of the True Blue® squares include:
• Unique self-aligning drawbolt holds the blade firmly
yet
allows for easy blade reversal;
• Brass bushing provides a permanent seat for the scriber;
• Blades are notched for use as a marking gauge;
• Accuracy guaranteed at .001” per inch in squareness;
• Lifetime warranty, the strongest warranty in the industry.
.
“Our technical team at Empire has significantly improved
the design and construction of these squares to meet the
rigors of today’s demanding construction and workshop
environment,” said Becker. “We believe the addition of
these new True Blue® combination squares will help craftsmen
save time and money while they produce the highest quality
projects possible. With True Blue®, the only limitation
is the standards of the craftsman.”
True Blue® squares and Empire levels are sold in more
than 4,000 locations throughout the U.S.
.
Empire Level has been a designer, innovator, and manufacturer
of levels and layout tools since 1919. The company holds
more than 30 active patents. The introduction of the True Blue® level and vial, in addition to the company’s continuing
commitment to innovation, have made Empire the preferred
brand for tool users worldwide. Find more information
about Empire Level at www.empirelevel.com.
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New Empire True Blue® em71 Professional
Magnetic Box Level Stays Where it Sticks
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MUKWONAGO, Wisc. November 4, 2005 — The
new em71, the first magnetic box level in the True Blue®
professional series of measuring instruments is now available
from Empire Level Manufacturing Corporation. Like its
non-magnetic predecessor, the e70, this new pro box style
level includes the unique, patented True Blue® solid block
acrylic vial, which contains blue fluid rather than the
traditional yellow fluid, as a symbol of enhanced accuracy,
readability and durability. With over 50 pounds of holding
power on the 48-inch model, all the levels in this new
magnetic series will stay where they stick, assuring precision.
The em71 is available in 24-inch, 48-inch, and 78-inch
lengths.
.
“With our strong history of innovation and customer awareness
it is only natural that we introduce the em71 customized
for professionals who work in drywall, welding, and steel
fabrication,” said Jenni Becker, president of Empire Level.
“These new magnetic models, stabilized with rare-earth
neodymium magnets, have best in class holding power yet
are easily removed with a simple ‘twist-and-pull’ motion.
We believe the em71 will become the choice of professionals
that demand the best tool for their jobs.”
.
Empire’s customer research at construction sites nationwide
has shown that a key requirement of a good level is the
ability to read it quickly, and accurately, in virtually
all lighting conditions. The em71 has True Blue® vials
with patent-pending blue bands that darken and define
the bubble perimeter to provide enhanced visibility. True Blue® vials are produced through a proprietary process
called Advanced Concentric Molding (ACM), pioneered by
Empire. The ACM process assures repeatability so that
all True Blue® vials meet the same stringent standards
for accuracy, consistency, and concentricity.
.
“Another key design concept engineered in the em71 is
that the neodymium magnets are carefully positioned in
the level frame to line up precisely with the standard
spacing of hinge plates,” said Empire Vice President of
Product Development Bob Hickey. “This allows professional
workers to use the em71 level on both wooden and steel
door jambs.”
.
“The True Blue® series includes the first and only contractor
levels that are guaranteed accurate to five-ten-thousandth
(.0005) of an inch per inch in all working positions,”
said Hickey.
.
Shock resistance and protection ensures that an accurate
level will stay accurate on the job. To meet the highest
standard of performance, the em71’s new E-Shock™ co-polymer
end caps are made of a dual density elastomer. This new
level was subjected to multiple drop tests on concrete
at varying heights between six and 10 feet, with both
horizontal and vertical drops. After numerous drops, the
em71 was still accurate to five-ten-thousandth (.0005)
of an inch per inch in all level and plumb reading positions.
This standard of accuracy is equivalent to a maximum error
of just one-thirty-seconds of an inch (or one-half the
width of a dime) over six feet.
.
“Durability is integral to lasting accuracy,” said Becker.
“What good is a level if it doesn’t stay accurate even
after it’s dropped? We’re confident that in tests, or
the real world, the em71 will be the last level standing!”
.
Other features of the em71 include:
• tapered high contrast bezels that frame vials in all
reading positions;
• better ergonomic frame geometry; and
• a lifetime limited warranty, the strongest warranty
in the industry.
.
“Our technical team at Empire has significantly improved
the design and construction of the em71 for the rigors
of today’s fast-paced construction site environment,”
said Becker. “We believe the addition of the new em71
magnetic series will help craftsmen save time and money
while they produce the highest quality projects possible.
With True Blue®, the only limitation is the standards
of the craftsman.”
.
The em71 is being sold in more than 4,000 locations throughout
the U.S.
Empire Level has been a designer, innovator, and manufacturer
of levels and layout tools since 1919. The company holds
more than 30 active patents. The introduction of the True Blue® level and vial, in addition to the company’s continuing
commitment to innovation, have made Empire the preferred
brand for tool users worldwide. Find more information
about Empire Level at www.empirelevel.com.
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New Series Offers Maximum Accuracy, Extreme Durability
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MUKWONAGO, Wis. June 29, 2005
— The e70, the first box level in the new True Blue® professional
series of measuring instruments from Empire Level Mfg.
Corp., is now available in more than 4,000 locations throughout
the U.S. and will soon be available in 500 additional
locations in the United Kingdom and Australia. Among the
many features of the new e70 box level is the unique,
patented True Blue® solid block acrylic vial, which contains
blue fluid, rather than the traditional yellow fluid,
as a symbol of enhanced accuracy, readability and durability.
.
“Empire has reached a new milestone in its history of
hand tool innovation with the introduction of the new
e70, part of the professional True Blue® series which
sets higher standards for accuracy, readability and durability,”
said Jenni Becker, President of Empire Level. “This new
design is the result of field research conducted into
the primary requirements of the professional user. We
asked them ‘What makes using a level easier for you?’
Then we observed how they work and where we could improve.”
.
The on-site job research showed that one of the key requirements
of a good level is the ability to read it quickly and
accurately, in virtually all lighting conditions. Critical
to the True Blue® system are two dark outer blue bands
at each end of the vial that highlight the outer perimeter
of the bubble, enhancing readability in 99% of standard
work lighting conditions. True Blue® vials are produced
through a new proprietary process called Advanced Concentric
Molding (ACM) which assures that all True Blue® vials
meet the same stringent standards for performance accuracy.
.
“As a symbol of the accuracy of our True Blue® vials we’ve
used blue fluid instead of the traditional yellow fluid,
so professionals know what to look for when searching
for the best,” said Becker. “With accuracy guaranteed
to five-ten-thousandth of an inch (.0005”/inch) in all
working positions, no level commercially available to
craftsmen is more accurate than our True Blue® series.”
Shock resistance, and protection from drops and falls,
is another thing professionals value in a level. To meet
the highest standard of performance the e70’s new E-Shock™
absorbing system, with end caps made of a soft elastomer,
was subjected to multiple drop tests on concrete at varying
heights between six and 10 feet, to test all horizontal
and vertical reads. After the drop tests, the True Blue®
e70 maintained its accuracy and frame integrity after
all other tested levels failed. After numerous drops,
the e70 was still accurate within .0005” inch in all level
and plumb reading positions. This standard of accuracy
is equivalent to a maximum error of only one-thirty-seconds
of an inch (one-half the width of a dime) over six feet.
“Everyone knows that levels get dropped at the work site,”
said Becker. “What good is a level if it doesn’t stay
accurate even after it’s dropped? Based on our stringent
testing, we’re confident that in head-to-head tests, the
e70 from Empire will be the last level standing!”
.
Other features of the e70 include:
• tapered high contrast bezels that frame vials in all
reading positions;
• dual-density grips providing better ergonomics and ease
of use; and
• a lifetime limited warranty, the strongest warranty
in the industry.
.
“Our technical team at Empire has significantly improved
the design and construction of the e70 for the rigors
of today’s fast-paced construction site environment,”
said Becker. “We believe the e70, and other levels in
our True Blue® professional series will help craftsmen
save time and money while they produce the highest quality
projects possible. With True Blue®, the only limitation
is the standards of the craftsman.”
.
Empire Level has been a designer, innovator, and manufacturer
of levels and layout tools since 1919. The company holds
more than 30 active patents. The introduction of the True Blue® level and vial, in addition to the company’s continuing
commitment to innovation, have made Empire the preferred
brand for tool users worldwide. For more information about
Empire Level, visit www.empirelevel.com.
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